M: Mega trend
“Life is a series of natural and spontaneous changes. Don’t resist them - that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.” Lao Tzu
Mega trends are the general long-term developments in markets and consumer behaviour
Mega trends have a big impact on society and remain relevant for a long period of time. They are a great source of inspiration when you define a new strategy, or when you want to innovate your products and services. A mega trend should explain what consumers value now and in the future and how their behaviour will change because of that. Mega trends don’t have to be abstract and difficult to understand: by linking changing consumer behaviour to concrete examples from today’s niche markets, mega trends become concrete and easy to work with.
Did you know that…
Mega trends – trends that are relevant for at least 10 years – always come in pairs of opposite trends. Some examples:
- Global - Local
- Materialism – Consciousness
- Acceleration – Deceleration
- Individual - Collective
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