Join us for free updates!

Enter your email address and you will get an email each time we post an update to the blog.

You can unsubscribe at any time

About Sunidee

We help companies to innovate successfully.

Sunidee is an innovation agency from Amsterdam with offices in Hong Kong and Paris.

Read more about Sunidee on our website:


Or follow us:

SunIdee on Twitter

ABC of Innovation - W: Wargame

W: Wargame

“Courage is often lack of insight, whereas cowardice in many cases is based on good information.” - Peter Ustinov

Business war gaming provides vital insights into market dynamics and possible future scenarios, and is a great way to engage the organization in strategy formulation when the competitive environment is undergoing massive change.

By simulating moves and countermoves in a commercial setting, it gives new insight into how different companies can react to change, as well as to each other. These insights are crucial for developing a robust strategy that enables your organization to win in the marketplace.

Did you know that…

SunIdee developed a one-day Business Model War Game based on the Business Model Canvas. ‘The Art of War’, an ancient Chinese book on military strategy by Sun Tzu, describes 13 different aspects of warfare and has had a strong influence on military thinking, business tactics and legal strategies across the world.

The whole ABC of Innovation can be downloaded from our site by 'Pay-with-a-Tweet-or-post'.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>