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ABC of Innovation - Y: Y-Generation

Y: Y-Generation

“The use of travelling is to regulate imagination by reality, and instead of thinking how things may be, to see them as they are.” - Samuel Johnson

The Y-generation comes after the X-generation and are born from the early 1980s to the early 2000s.

Armed with BlackBerry’s, smartphones, iPads, laptops and other gadgets, Generation Y is plugged-in 24 hours a day, 7 days a week. They have different values and competencies compared to the X-generation. Nurtured and pampered by parents who did not want to make the mistakes of the previous generation, Generation Y is confident, ambitious and achievement-oriented. They are willing to trade high pay for fewer working hours, flexible schedules and a better work/life balance. They easily travel the world and experience other cultures.

Did you know that..

Other names used for this generation are: the Millennials, Generation We, Global Generation, Generation Next, the Echo Boomers. The Y-Generation massively started sharing music online, using peer-to-peer downloading software like Napster.

The whole ABC of Innovation can be downloaded from our site by 'Pay-with-a-Tweet-or-post'.

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