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ABC of Innovation - Z: Z-generation

Z: Z-generation

“Nowadays, anyone who cannot speak English and is incapable of using the Internet is regarded as backward.” - Al-Waleed bin Talal

The Z-generation comes after the Y-generation and never lived in a world without the Internet.

Growing up in a world of computers and smartphones, this generation switched from CDs to iTunes and books are replaced by tablets and e-readers. They consume as much information as possible trough all the different platforms. This is why they will rapidly outsmart their older generations by being more tech savvy and faster adopting new technologies.

Did you know that…

The Z-generation is also known as: Homeland Generation, Net Generation or Digital Natives. Growing up surrounded by the internet, with e-books and mp3s, physically owning products is less important. This generation listens to and shares music and play lists via flat fee services like Spotify.

The whole ABC of Innovation can be downloaded from our site by 'Pay-with-a-Tweet-or-post'.


"We believe that innovation is a team effort. - SunIdee"

Our final remarks!

Now we discussed them all, starting with the A of Accepted consumer belief, via Fuzzy front end, and Portfolio innovation, to Z-generation. From now on the ABC of Innovation will be available as a free download version which can be found in the link below.

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