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Dec132011
Learnings from the National Sustainability Congres 2011: The right approach for sustainability
Recently I visited the Nationaal Sustainability Congres (30/11/2011 in the Congrescentrum 1931 in `s-Hertogenbosch). Several parties acknowledged the difficulty of finding the right starting point for your organization.
Leen Zevenbergen, CEO from Qurius, explained how his organization tackled this issue. Their solution in four words: just start doing it. After a year you evaluate the findings.
Benefits of this approach:
The key outtake of the entire day:
Stop talking about sustainability. Just do it.
Leen Zevenbergen, CEO from Qurius, explained how his organization tackled this issue. Their solution in four words: just start doing it. After a year you evaluate the findings.
Benefits of this approach:
- You create momentum. It is easier to change direction when you are actually moving.
- You gain experience. In a variety projects, so automatically you will find out what works in your organization and what not.
- You stimulate enthusiasm: your employees will choose the projects that they feel positive about and where they expect results.
- After a year you have created several success stories. This will motivate your employees to continue and accelerate.
The key outtake of the entire day:
Stop talking about sustainability. Just do it.
December 13, 2011
Reader Comments (1)
Yeah! JUST DO IT...