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Entries in apple (1)


Steve Jobs: People with passion can change the world

Today Steve Jobs died at age 56. He was not only a great innovator, visionary and creative leader for Apple, he also was a great inspirator for many others.

President Barack Obama called him one of the greatest American innovators: "brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it."

In 1997, when Jobs returned to Apple as CEO, he talked in an internal presentation about branding and Apple's core values. During this presentation he introduced the Think Different campaign.
"What we’re about isn’t makin’ boxes for people to get their jobs done… although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core… it’s core value… is that, we believe that people with passion can change the world for the better. That’s what we believe".
The one-minute commercial featured images of 17 iconic 20th century personalities who all were crazy enough to think different and change the world.

"Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules
and they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world,
are the ones who do".
Thank you, Steve, for thinking different and moving this world forward.