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Entries in business models (2)


Business Model War Game - a battle of business models

It is the time of year that most companies start to rethink their strategy and business models. An effective way to think out of the box in strategy formulation is to organise a Business War Game. SunIdee has developed a special version of such a War Game to help companies rethink their business model in a strategic context: the Business Model War Game.

Are you curious how this works in practice? View our slideshare or visit

The results of your war game will be summarised in a movie clip, making it easy for you to share results with colleagues. Let us know if you would like to offer your colleagues a whole new experience!

Are you new to War Games or Business Model Innovation? Read on:

Business War Games
Business war gaming provides vital insights into market dynamics and possible future scenarios, and is a great way to engage the organisation in strategy formulation when the competitive environment is undergoing massive change. By simulating moves and countermoves in a commercial setting, it gives new insight into how different companies can react to change, as well as to each other. These insights are crucial for developing a robust strategy that enables your organisation to win in the marketplace.

In many battles that have been fought in the marketplace, the market leader found himself outsmarted by a competitor with a completely different culture and behaviour. Not feeling limited by any of the unwritten business rules, this competitor makes smart moves by altering the business model. Some examples: changing launch windows (Zara), creating product-service systems (iPod / iTunes), building ‘long tail’ portfolios (Netflix), changing pricing structures (Google auctioning off search terms), and many more. This is why we believe a business model approach to war games adds value.

Business Model Innovation
Read our blog on Business Model Innovation

Inspiration: The People's Supermarket (London)

"For the people by the people"
A while ago I visited one of the most remarkable supermarkets ever. Today, exactly 18 months ago they openend their doors and are throwing a party for it as we speak. Anyway, it was very innovative, but not in the way one would expect at all... No fancy lighting, self scan or other high tech shopping solutions to be found. Not even close! First of all I had to actually find the supermarket (currently there is only one in the world) and secondly I had high expectations, but was a bit dissappointed when I entered the supermarket. It was small, not very organized, and not well designed at all. But as said before: the innovation here is in the thought behind the supermarket and especially in the way of running it: for the people by the people. This sign in the store explains the basics:

So this is nice and all, but what is the aim and mission of this community initiative? One of the founders explains and says: "The People’s Supermarket is not for the exclusive use of members. The aim is to convert regular customers to Members when they see the quality of the produce, the lower prices and the vibrancy of the supermarket."

"It has 8 key objectives:
♣ Create a commercially successful social enterprise that is not grant/fund dependent.
♣ Helping families and low income groups in the community buy better quality fresh produce.
♣ Enable a local community to shape the provision of their local food retail offer.
♣ Provide training opportunities for the long term unemployed or socially excluded.
♣ Minimise food waste.
♣ Act as a catalyst to improve community cohesion.
♣ Through education encourage healthier eating practises.
♣ Supporting British farmers and food producers.

"We are a cooperative store that seeks to deconstruct the way mass food retailers do business and reshape it along what we feel are more ethically and environmentally sustainable lines. By bringing communities and people together."

For more information read the entire co-founder speech or have a look at the short animation

My learning (over and over again): innovation isn't always about the newest of the newest, the highest tech available, futuristic design or finding alternatives for 'dull' hand work. Sometimes it is just about not accepting the status quo, or going back to basic consumer needs or staying much closer to original products or even letting go of the usual business models and come up with less money driven models, but with other kind of benefits. It may sound easy, but it takes a lot of guts to turn around 180 degrees.

Most important of all: do it, implement it, walk the talk. Otherwise your ideas will just be ideas; nothing more, maybe even less