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Entries in competition (1)


Andrea Ragnetti (ex-Philips CEO) about Apple’s Competitive Advantage

Andrea Ragnetti observed Apple’s behavior and choices from a privileged point of view, as Chief Executive Officer of the Consumer Lifestyle sector and Member of the Board of Management of Philips. Ragnetti left Philips last year.

On his personal website he explains how Apple does not rely on the genius and inspiration of Steve Jobs only. He shares his thoughts on the reasons why Apple has an almost unbeatable competitive advantage that is intertwined with its organizational choices and management style and embedded in its practices:
  1. Apple says “no” much more than “yes.”
  2. Apple is organized differently from all other competitors.
  3. Apple has an approach to product launches that is more similar to Fast Moving Consumer Goods companies than to the world of Consumer Electronics.
  4. Apple is relatively uninterested in competition.
  5. Apple values the whole consumer experience more than the actual technical performance.
  6. Apple has a healthy, rather distant relationship with retailers.
  7. Apple value people and rewards them handsomely.
Read more on Ragnetti's website: