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About Sunidee

We help companies to innovate successfully.

Sunidee is an innovation agency from Amsterdam with offices in Hong Kong and Paris.

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The ShopAnthropist is the ideal consumer

Non-profit organizations need innovation every bit as much as for-profit firms. Some might argue they need it more because they lack the resources and cash flow of large commercial firms.

Non-profits need innovation in:
- Fund Raising
- Expanding their reach
- Mission delivery
- Resource utilization

The need for innovation in the non-profit sector is widely recognized. Awards, grants, and other forms of recognition for innovative programs help stimulate managers to be more aggressive.

Drew Boyd, an innovation expert from the US, mentioned in one of his articles the Non-Profit Shopping Mall as a good example of innovation in the non-profit sector. And he is right. It is is a new service that turns consumer dollars into charitable donations. The organization partners with major online retailers like Target, Amazon, Home Depot, Bloomingdales, Expedia, Petco, and iTunes.

I think the ShopAnthropist is the ideal consumer! What do you think?

See the ShopAnthropists in action.

Andrea Ragnetti (ex-Philips CEO) about Apple’s Competitive Advantage

Andrea Ragnetti observed Apple’s behavior and choices from a privileged point of view, as Chief Executive Officer of the Consumer Lifestyle sector and Member of the Board of Management of Philips. Ragnetti left Philips last year.

On his personal website he explains how Apple does not rely on the genius and inspiration of Steve Jobs only. He shares his thoughts on the reasons why Apple has an almost unbeatable competitive advantage that is intertwined with its organizational choices and management style and embedded in its practices:
  1. Apple says “no” much more than “yes.”
  2. Apple is organized differently from all other competitors.
  3. Apple has an approach to product launches that is more similar to Fast Moving Consumer Goods companies than to the world of Consumer Electronics.
  4. Apple is relatively uninterested in competition.
  5. Apple values the whole consumer experience more than the actual technical performance.
  6. Apple has a healthy, rather distant relationship with retailers.
  7. Apple value people and rewards them handsomely.
Read more on Ragnetti's website:

Jobs' best quotes

With Steve Jobs leaving Apple, the Wall Street Journal decided to post a compilation of his best quotes & insights.

How to Spot Disruptive Innovation Opportunities 

An interview with Scott Anthony, the lead author of The Innovator’s Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business Press, July 2008).

Disruptive innovation occurs when an innovator brings something to market that is simple, convenient, accessible, and affordable. Scott Anthony gives you some tips to help you pinpoint disruptive opportunities within your organization.

Daily Wisdom: Short and brilliant


Gary Hamel: Reinventing the Technology of Human Accomplishment

Great inspirational video on innovation. Gary Hamel, management thinker and author, explains why it is time to radically rethink how we mobilize people and organize resources to productive ends. I especially like "The web is the global operating system for innovation" and "The values of the web have to become the values of our organization". Watch this 15-minute video with very cool and perfectly synchronized background graphics.


Nieuwe app van ABN AMRO

Vandaag lanceerde ABN AMRO een nieuwe mobiele app. Met deze Mobiel Bankieren App kunnen klanten nu ook eenvoudig geld overboeken met hun iPhone of iPad. De bank had reeds een portfolio van zes losse applicaties voor de iPhone en heeft daar nu een zevende aan toegevoegd. De nieuwe Mobiel Bankieren App is gratis en biedt qua functionaliteit meer dan de huidige Saldo App (maar is daar geen update van). Naast het bekijken van saldo en bij- en afschrijvingen, kunnen klanten met ABN AMRO Mobiel Bankieren nu ook geld overboeken.

Gebruikers moeten eenmalig registreren met de zogenaamde e.dentifier en kunnen dan met een zelfgekozen 5-cijferige code zonder e.dentifier bedragen overmaken tot een zelfgekozen daglimiet van maximaal €750,-. De app biedt daarmee vergelijkbare functionaliteit als de Rabo Bankieren app van Rabobank, al behoort het scannen van acceptgiro's bij ABN AMRO nog niet tot de mogelijkheden.

ABN AMRO heeft goed gekeken naar gebruiksgemak. Klantgerichte innovaties zijn bijvoorbeeld het kunnen ‘reply-en’ op een eerdere overboeking, zonder de gegevens van de andere rekeninghouder te hoeven overtypen en de getallen uit het betalingskenmerk laten ‘voorlezen’ om het nummer gemakkelijk te kunnen controleren.

De applicatie werd twee weken geleden al aangekondigd via Twitter en Youtube. De applicatie werd aanvankelijk pas in juli pas verwacht, maar is al sinds vandaag beschikbaar in de Apple Appstore.

De applicatie is in opdracht van ABN AMRO gemaakt door IceMobile. De app voor Android zal eind juli uitkomen en de app voor Blackberry verschijnt in het najaar.

Dirk publiceerde dit artikel ook op Molblog
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