LeasePlan - Vision on electric mobility
Vision on electric mobility
“We have achieved a lot with SunIdee in a short timeframe. Impressive!"
(Marketing Director)
Background and opportunity
LeasePlan is one of the worlds largest fleet management companies. In an era of climate change and political dependency on oil producing countries, as leading company LeasePlan looks ahead at alternative propulsion systems and energy sources, other then traditional fossil fuels.
Technological developments of the last decade make electric vehicles an interesting opportunity for the automotive and transport industry, however many hurdles are to be taken until such cars are a mainstream solution. SunIdee helped LeasePlan to come up with a clear vision for electric mobility in The Netherlands, through a combination of desk research, consultancy, and short working sessions with the LeasePlan team.
Results
A clear vision on electric mobility in the period 2010-2025 in The Netherlands.
A 16 page white paper, presented on AutoRAI 2009 to 10.000 automovive professionals.
A conceptual design for an attractive exhibition stand on the AutoRAI 2009, plus design briefing for the production agency.
Approach
Research to identify key information on current and future market, technology, consumers.
Make an overview of future development scenarios including strategic action plan for each scenario.
Define vision of LeasePlan on electric mobility in the Netherlands, identify partners for Electric Vehicle Alliance.
Describe current status, developments, and vision in a white paper and develop a concept for the AutoRAI exhibition stand to communicate the marketing message.
