Customer Driven Specifications

Customer Driven Specifications

It can be tempting to put all available technologies in your new product, but does that really add value to the customer and will they be willing to pay for it? Based on Voice of the Customer methodology, SunIdee has developed a methodology to translate your proposition into specifications for product development.

Philosophy

By knowing which features are important to your customer and which not, you can make the right trade-offs in development and prevent over-engineering the new product.

Explanation

The Customer Driven Specifications usually follows the ProposititionWheel. It helps you translate the key benefit and reasons to believe from the PropositionWheel into features and specification that match the needs of your customer.

Result

A concrete list of specifications to fulfill the needs of the customer as described in your proposition.

Do you want to focus product development on real customer needs?