The LifeStages poster gives an overview of all the different stages and relevant developments that people go through during their life, from the age of 0 to 100 years. It is a tool to support the development of ideas that opens up possibilities to create 'customers for life'.

When consumers move from one life stage to another, multiple things change in their life at the same time. This makes them open to new offerings that suit their new needs. Understanding these transitions and what they mean for your business is an excellent way to generate new ideas for products or services.


In a workshop your team will use the LifeStages poster as a source of inspiration and use it to describe the key changes in their life relevant to your business. With the use of creative tools they will come up with bright ideas to attract new customers or keep existing customers for longer.


Your team generates new product and marketing ideas, addressing key consumer transition moments.