Wednesday
Mar302011

Market Entry Strategy

Market Entry Strategy

Market Entry Strategy is a tool for defining a strong market entry strategy to enter a new market with an existing or new product or service.
Philosophy

To realize ambitious growth plans, you need to understand which market approach will give you the biggest returns. Resources are limited and you should utilize them well. By combining creativity and a strong analytical model, it will become clear which path to follow.

Explanation

In a workshop your team is led through a step-by-step process to create a market entry strategy that includes:

  • Which target groups or market segments are most open to your offering.
  • How different target groups and market segments influence each other.
  • Where are the best opportunities to start, and what are next steps.

Result

Your team will create a solid and realistic market entry strategy, summarized in a one-page schematic visualization, which is easy to communicate to key stakeholders.