The basis for success in the market is a strong proposition. The PropositionWheel offers you a structured approach to bring an idea for a new product or service to the next level, and helps to define a single minded message that is focused on added value.

Having an idea is one thing, but turning this idea into a proposition that no customer can resist is quite something else. Too often companies jump from idea to development, leading to products and services with different benefits and confused customers. Creating propositions is hard work and requires focus, dedication and the guts to make choices.


In a 4-step approach, you will define the customer insight, key benefit and reasons to believe, brand fit and differentiator. Our visualizers help you to create a stunning drawing of the proposition.


A clear, easy to understand, single minded proposition that is ready for qualitative or quantitative testing.