Scenarios

Scenarios

Although it is impossible to predict the future, this tool helps you to make sure that you have defined a strategy that works in different scenarios and points out which market developments should trigger an immediate strategy review.

Philosophy

Considering different scenarios is an important aspect of long-term strategic planning. Scenarios should be driven by aspects that have a high impact on your business and are outside your area of influence.

Explanation

A selection of factors is used to create 4 different future scenarios:

• Trends.
• Likelihood of occurrence.
• Risk factors.
• Effect and impact on your business.

Result

Your team defines a strategy that enables your company to achieve its financial targets, while being as robust as possible: it works in multiple scenarios. In addition, you know what market developments to look out for and how this will effect your strategy.

Do you want a strategy that is future proof?