Thursday
Mar242011

TrendMatch

TrendMatch

TrendMatch is a structured yet creative methodology to combine customer touch points, strengths of your organization and trends in the market to help you to come up with bright ideas. This tool is often used for projects that focus specifically on improving the 'Net Promoter Score'.
Philosophy

Competitive value is created by reacting on relevant trends in the market and matching them your company's strengths.

Explanation

Your team maps out your company's strengths and link these with customer touch points. Next we explore new opportunities and ideas by adding trends to the equation, helping your team to look at things from a fresh perspective.

Result

Your team generates new ideas to increase conversion or loyalty. Since these ideas build on your company's strengths, they are relatively easy to implement.