TrendWheel

TrendWheel

SunIdee performs ongoing trend research and is always on top of the latest national and international developments. This tool will help your team to comprehend current developments in the market and translate them into concrete opportunities for your own organization.

Philosophy

Megatrends have a big impact on society and remain relevant for a longer period of time. They are relevant when you define a new strategy, or when you want to innovate your products and services. Trends don't have to be abstract and difficult to understand: our trend model is simple and complete, and easy to work with.

Explanation

This tool provides an overview of eight consumer megatrends. Every megatrend consists of four underlying consumer motivations. Examples of existing products and services make the trends tangible and credible.

Result

Your team will assess the relevance of different trends for your future business, and translate these to new opportunities.

Do you want to become future proof?