Wow to How

Wow to How

From Wow to How is a simple idea generation tool to transform Consumer Insights into concrete ideas. To spice it up, we often use this tool in combination with BrainBricks.

Philosophy

Consumer Insights contain multiple inspiring elements to generate ideas that fit the consumer's needs. They can quite easily be translated to practical, realistic ideas.

Explanation

Key elements from the Consumer Insight are used to systematically generate ideas, possibly with the use of BrainBricks for some extra creativity.

Result

Concrete ideas to address the Consumer Insight.

Do you want to transform Consumer Insights into concrete ideas?