Online media

Step into the conversation with your customer.

Why are online media important?

Online media are a great way to get in touch with your customers, who are increasingly connected to media, information and applications via the Internet. They can access the Internet anywhere, from their mobile devices. Internet is the current “word of mouth” through which opinions and ideas spread increasingly rapidly.
Within this online environment they discuss anything, including your product and brand. If you want to become a consumer centric organization, it is important to be part of the conversation.

Exploring the new media landscape:

  • Helps you to meet customer expectations
  • Empowers you to become inspired by real consumers
  • Allows you to explore new business opportunities and generate new business models

When you want to embark on the online media journey internal alignment is important:

  • what do you want to achieve?
  • what possibilities do you want to explore?
To achieve this alignment it is important to work with multi-disciplinary teams to involve all internal stakeholders.

You can use your online digital campaign for different purposes:
  • To improve your current business. In this case co-creation, social media, online focus groups and self service platforms are examples of useful tools.
  • To generate new business. E-commerce, web shop/retail, mobile apps and e-service are examples of useful tools in this case.

How can SunIdee help you?

Online Strategy

A clear online strategy helps your organization to maximize the result of your online actions. SunIdee can help you define your approach and actions via the different media. With our Roadmap tool we can make a concrete plan how to connect with your customers via online media.

Creative - brainstorm - co-creation

We will help you to fine-tune insights in co-creation sessions with consumers through workshops or on-line focus groups. We work together with a network of local agencies to facilitate insight creation in international projects. Next, we will work together with market research agencies for quantitative validation.

Concept development

SunIdee has developed clear methods to translate consumer insights you have gained from the online world, into great propositions. In addition we can assist you in validating these propositions with your customers.