Service innovation

Services are not tangible and only exist for the brief moment a customer is actually using them. Offering your customer a unique user experience will result in satisfied and loyal customers.

SunIdee vision

The service industry is crowded and rapidly evolving, which makes it essential to keep on innovating to stay ahead of the competition. Use of customer insights will place the customer in the heart of your service offering. Understanding his needs and translating this to the right service specifications, hereby differentiating between basic requirements and value drivers, will help you set apart from the competition.

Step by step approach

  • Define objectives and scope
  • Identify consumer/ customer insights
  • Generate ideas and develop concepts
  • Validate service concepts
  • Create business plan
  • Develop, pilot, improve and launch service
  • Celebrate success