BackgroundAfter graduation at Delft University of Technology, faculty of Industrial Design Engineering, I kick-started my career at Philips and later made the switch to KPN in the role of product manager, new business creation manager and consultant in Europe, Asia and Africa. In 2002 I co-founded SunIdee, and I’ve been working on great innovation projects ever since.
PassionI am passionate about understanding why people do what they do. Next to observing and talking with consumers, I love reading books on behaviour and psychological aspects that drive their behaviour. I use this knowledge to help companies create simple solutions for everyday problems. Next to work, I enjoy immersing in other cultures and travelling the world.