Co-founded SunIdee with Michiel Oudakker in 2002.
I am curious for what makes people tickI am passionate about understanding why people do what they do. Next to observing and talking with consumers, I love reading books on behaviour and psychological aspects that drive their behaviour. I use this knowledge to help companies create simple solutions for everyday problems.
Next to work, I enjoy immersing in other cultures and travelling the world.
Turning innovation into celebrationAs one of the founders of SunIdee I have dedicated my professional life to creating ‘the bright way to innovate’. Working with leading brands in B2C and B2B markets, I especially enjoy working on projects that strive to make companies more customer-centric. Customer Insights and Customer-driven Product Portfolios are often at the heart of these projects.