Saturday
May072011
Elselien Epema
“I envision a world in which sustainability is the standard, in lifestyle and ways of running your business”
Background
My roots lie in my education, where I’m specialized in Innovation Management when studying Industrial Design Engineering at the TUDelft. Since 2006 I work as a Marketing & Innovation consultant helping companies to understand their customers and to translate insights into meaningful concepts for products, services and brands. Recent projects have been the development of a sustainable shop concept and a 5-year proposition roadmap for a producer of LED systems.
Passion
We are going from a knowledge driven economy to a transformation economy, in which meaning and long-term thinking are important. As an innovation consultant I inspire and guide companies which embrace this transformation. As a lecturer I use my experience and knowledge to educate conscious innovators of the future. In my personal life I love to experiment how to live in a more sustainable and fulfilling way, from urban farming to minimalizing my household. For this I continuous gain new insights related to food, minimalism, mobility, energy-use & meaning.
Expertise
I believe that the future is most profitable for companies that include sustainability in the heart of their business. I guide teams envisioning an aspired sustainable future and come up with strategies, propositions and actions that lead them in the right direction. Branding, vision development and concept development are my most familiar subjects.
Latest Case Studies
Yante – Fresh insights & brand proposition
Liander – Communication mix for new service
The Hague University of Applied Sciences - Co-create a new curriculum
