Thursday
Sep222011
Isabelle Val
I can help you to (further) differentiate your brands in order to optimize brand equity, market share and revenues.
Background
Twenty years practice as a marketing and interim professional made me very experienced in marketing and communication as well as marketing research and product development projects in the B2C market in particular. I had the pleasure of working in different industries for several renowned multinationals such as Max Factor, Bacardi-Martini Nederland, Coca-Cola Nederland, Oilily, PPG Industries – Histor and Sigma Coatings - and SOS Kinderdorpen. I am offering my expertise, effort and creativity to organisations that are anxious to innovate in an inspiring and result-driven way.
Passion
I am passionate about converting a need, desire or problem of a customer into something of value and innovative. Therefore I am following the latest trends and developments among populations, attend seminars and gain insights. This gives me energy! Furthermore I am a dedicated mom, like to spend my free time with the people I love and I have a weakness for the Italian way of life and Alfa Romeo’s in particular.
Expertise
I am specialized in projects aimed at (further) differentiating brands in order to optimize brand equity, market share and revenues. I consider sustained interaction aimed at activation of target groups a key element in reaching pre-set objectives. Combined with my problem solving ability I am most capable of facilitating new strategies, a product portfolio, product development and a new brand identity. As well as brand building and brand activation plans.
On The Blog
Read entries by Isabelle on the Sunidee blog by clicking here.
