Wednesday
May042011
Kitty Smeeten
My passion is to create substantial added value and deliver concrete results for you and your clients.
Background
I’m having the extraordinary opportunity of working for SunIdee and it’s divers and inspiring clients since 2008. Before joining SunIdee I worked in innovation, marketing, and trade marketing at several leading multinationals like SaraLee/De, Nestlé, Pesico Int. and and Honig BV (now part of Heinz Ltd.). I introduced over 125 new strategies, concepts, products, campaigns and promotions. And a lot of them are still very successful at their market segments. I graduated as Bachelor in Food Technology and completed this study with several marketing and communication studies like NIMA C.
Passion
I am really passionate about creating substantial added value as well for the customer/consumer as for the company at hand. This based on customer or consumer insights and the strength of the company. Further more I’m addicted to chocolate, I love colours and great performers.
Expertise
I strive to deliver concrete and practical results. This could be an innovation strategy, a clear product portfolio or new concepts. My expertise is to empathize with the target group and come up with solutions that really meet their needs and exceeds their expectations.
Latest Case Studies
Amstel – Ideas & concepts for the next 3 years
